When content providers are also the network providers the temptation to control the traffic to favor their own content is too great. The favoring of one's own content over another, and possibly competing, type of content is anticompetitive and limits the consumers ability to access the content of their choice. In many markets there is only one or two broadband access providers, which limits the consumers ability to switch to another provider if the first is shaping their network traffic.
A neutral net policy would protect the individual's ability to access the content of their choice with no penalty for the provider they have chosen.
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