Imagine if you picked up the telephone to order a Papa John's and Ma Bell tried to steer you towards Dominos Pizza instead, because Dominos is paying kickbacks to your telco. Extreme example, I know, but illustrative of the "traffic shaping/prioritization" shenanigans that will develop if we don't insist on Net Neutrality. Net Neutrality is fundamental to an Open Internet. Don't be distracted by FUD.
Idea No. 28